It’s official! Issue 11 of Global Insights Magazine is out and edited by our German public relations sister agency, Ansel & Möllers. Is it information overload or an increasing need to know? The number of media outlets and information resources (whether reliable or not) continues to explode and, as it does, the role of public relations (PR) in business also becomes increasingly important. Ansel & Möllers discusses the role of public relations in business success today and how telling their stories will help companies succeed.
Titled “PR Wins,” the issue includes interviews with several international PR experts, a look at important elements in creating relevant content, and how to choose topics that attract attention around the world.
Increasingly, “new media” is playing a role in how companies can reach out to target groups. Whether print media or online, it’s important to give the same message and have a singular voice to the customer. Strategies for reaching out through social media and other online channels are becoming a part of the standard playbook in PR. This issue of Global Insights Magazine explains how and why.
Read this issue.
Published monthly, each issue of Global Insights Magazine is edited by a different E3 member agency. Issues address timely, relevant marketing topics such as digital media, content marketing and B2B branding—always with an international outlook. Global Insights Magazine is available free at the E3 Network (www.e3network.com/GIMs) and by email subscription.