E3 Network - 'Direct-to-Consumer model in building market challenges classic B2B approach'

Advertigo, our sister agency serving the Romanian and Bulgarian markets, has produced E3 Network's latest edition of our monthly Global Insight's Magazine - New Challenges in the Building Materials Market, Direct-to-consumer model challenges that B2B industry's classical approach.'

The limits of the old B2B communication model have led companies toward a new model of targeting clients directly. With fewer 'middle-man' partners/distributors delivering non-uniform messaging to the end users, brands have to deliver more consistent messaging direct-to-consumers.

Fascinating overview of the marketplace - kudos to Advertigo!